With the help of podcasts, people may utilize YouTube’s well-known online video-sharing platform to reach a large audience across the world and express their thoughts, show off their creativity, and entertain and educate others.
YouTube was founded in 2005 by three former PayPal employees and was purchased by Google in 2006. Users have the option of uploading videos on a range of subjects, such as music, comedy, vlogs, tutorials, documentaries, and more.
To increase user involvement, YouTube integrates interactive elements like liking, commenting, and sharing. Additionally, it provides subscription options so users can follow their favorite channels and stay current on the newest material.
For subscribers, YouTube Premium offers ad-free viewing. With its dedicated YouTube Kids app, which has parental settings and content filtering to ensure a safe experience, YouTube also caters to the younger demographic.
What Is Monetization on YouTube?
Once you meet the eligibility criteria for the YouTube Partner Program (YPP) via Google AdSense, earning money through YouTube becomes a straightforward process, opening the doors to various monetization opportunities.
YouTube provides content creators with the opportunity to monetize their videos through the YouTube Partner Program (YPP). This program allows eligible creators to apply for monetization and unlock various revenue streams.
The following are the requirements that creators must meet in order to be eligible for YPP:
- Create an AdSense account and link it to YouTube.
- Reside in a region where the YouTube Partner Program is accessible. (In 2022, Russian access to YPP was paused due to the ongoing war between Russia and Ukraine.)
- It’s crucial to adhere to YouTube’s channel monetization policies to ensure compliance and eligibility for monetization.
- Ensure that your channel remains free from community guidelines strikes.
- Unlock advanced features to gain access to the YouTube Partner Program (YPP) and its associated benefits.
- You must have accumulated a minimum of 1,000 subscribers along with 4,000 valid public watch hours within the past 12 months.
- Another option is to acquire 1,000 subscribers and accumulate 10 million valid public watch hours for Shorts within the last 90 days.
If you wish to receive a notification via email when you meet the eligibility criteria, simply click on “Notify me when I’m eligible” located in the Earn section of YouTube Studio.
How to Make Money Through Monetization Options?
Ads
After joining the YPP, creators can earn income through advertising, which may appear as pre-roll (before the start of a video), mid-roll (in the middle of a video), or post-roll (after the end of a video) ads within their videos.
By monetizing their videos through ads, creators have the opportunity to earn a share of the advertising revenue.
This financial support enables and encourages creators to invest more time and resources into producing high-quality content, fostering growth, and furthering their artistic pursuits on the platform.
Aside from ads, there are other ways to monetize your YouTube channel.
| Other Monetization Options | Description |
| Affiliate Marketing | Endorsing products or services and receiving a commission for each successful sale that originates from your referrals |
| Premium Membership | Creators receive a share of the revenue generated from the subscription fees when YouTube Premium members watch videos |
| Sell Merchandise and Online Courses | Offering branded merchandise and online courses that align with your channel or content |
Affiliate Marketing
Engaging in affiliate marketing on YouTube requires endorsing products or services and receiving a commission for each successful sale that originates from your referrals.
You need to carefully select relevant products or services from the affiliate program that align with your content and audience. It’s crucial to promote products, ensuring that they resonate with your targeted audience’s interests.
Once you’re sure of the choice of your selected service or product, create engaging videos featuring your promoted items. You can offer demonstrations, honest reviews, unboxing, etc. Your videos must be convincing enough to compel your audience to buy the item being promoted.
You can also include affiliate codes in the description, which contain tracking codes that identify traffic and sales generated through your referrals.
Premium Membership
Moreover, when YouTube Premium members watch videos from content creators, those creators receive a share of the revenue generated from the subscription fees.
The revenue distribution is based on the watch time of the creator’s content, providing an opportunity for creators to earn from their dedicated audience who choose to support them by subscribing to YouTube Premium.
Sell Merchandise And Online Courses
Another way to engage with your audience while subsequently monetizing your channel is by:
- Selling merchandise
- Online courses
Online Courses
Most people resort to YouTube to study a specific subject or topic. Utilize your expertise in a specific topic or skill to develop comprehensive and high-quality online courses.
You can craft your courses as a combination of pre-recorded video lessons and live webinars, focusing on delivering valuable insights and knowledge to your audience. Create playlists of the different topics that you have expertise in for users to have better and easier access.
Merchandise
Diversify your revenue streams by offering branded merchandise that aligns with your channel or content. Explore options such as t-shirts, hats, mugs, stickers, and other items that resonate with your audience.
Collaborate with other creators or print-on-demand services for further promotion of your merchandise. It’s advisable to continuously engage with your audience by having a Q&A session and working on what they might be more interested in seeing next.
By keeping your audience’s interest a priority, you can encourage viewers to become loyal customers.
How Much Money Can You Make With 300,000 Views?
Estimated earning per 1,000 views is $5-$10 for most accounts, therefore for 300K views, the revenue would be $1,500-$3,000. However, keep in mind that this amount can vary depending on several factors.
Predominantly, the earning is through YouTube ads, however, the amount of money you can make with 300K views may vary significantly depending on numerous influencing factors. YouTube’s ad algorithm determines the type of ad format viewed by each user:
- Skippable ads
- Non-skippable ads
- Bumper ads
- Overlay ads
Although skippable ads offer viewers the choice to skip the ad after generally 5 seconds, non-skippable ads if kept concise and captivating have the potential to get higher views and engagement too.
- Advertisers Competition: The competitiveness among advertisers within your content niche can impact ad rates. Niche markets with high demand may attract a larger number of advertisers competing for ad placements, which can potentially result in higher revenue.
- Monetization Policies: It’s vital to adhere to YouTube’s monetization policies as they significantly impact your earnings. Violations or any issues that lead to demonetization can have a direct impact on the revenue you generate from your YouTube channel.
- Engagement And Watch-Time: When viewers actively engage with your videos and spend more time watching them, it indicates their interest and satisfaction. YouTube’s algorithm takes into account factors like engagement and watch time to determine the popularity and quality of a video. Videos that demonstrate strong engagement and longer watch times may be rewarded by the algorithm, resulting in increased promotion and potentially higher ad revenue for the content creator.
- Content Category: Channels that center around popular content categories such as entertainment, lifestyle, or gaming typically enjoy larger and more engaged audiences. These categories tend to have a broad reach and attract a significant number of viewers. With a larger audience, there is a greater potential for ad impressions, which can positively impact earnings.
- CPM (Cost per Mille Or Per 1,000 Impressions): CPM is a metric of the amount of money advertisers are willing to pay for every 1,000 ad impressions. CPM indicates how the advertisers perceive your content as being valuable.
Keep in mind that CPM can vary over time and across different channels and regions.
Final Thoughts
- On the well-known online video sharing and viewing site YouTube, users may upload and share videos.
- Monetization on YouTube involves displaying ads on videos, and creators receive a portion of the ad revenue generated.
- To earn money on YouTube, creators need to meet certain eligibility requirements. Once eligible, creators can apply for the YouTube Partner Program and enable monetization on their channel.
- You can earn revenue through:
- Ad impressions
- Clicks on ads
- Channel memberships
- Merchandise sales
- Sponsored content
- Ultimately, success on YouTube and earning potential depend on factors like the quality of content, audience engagement, consistency, and additional revenue streams beyond ad revenue.
- On average, creators can earn an estimated $1,500 to $3,000 with 300,000 views.